The 10 Best Habits for Building Your Unfranchise Business

By: Dennis Franks, Executive Vice President of TLS

If you’re tired of setting goals and not achieving them, let’s look at a different approach. We all know the definition of insanity is doing the same thing over and over and expecting a different outcome. Don’t be confused with this statement because you do have to do many repetitions before you can master anything. However, there are times where you may keep repeating something and never make the necessary adjustments and that is exactly what I want to speak to.

First and foremost, you have to define what is important to achieve your goals then put that into motion to make these daily tasks new habits. So, what is a habit? A habit is a routine or behavior that becomes subconsciously performed on a regular basis. Now, let’s discuss the best way to establish some essential habits to maximize your Unfranchise Business and the Management Performance Compensation plan (MPCP).

1. Identify the habits you want to implement.

  • Start every day with a great attitude …feed your mind and use Market America Products.
  • Complete a Shopping Annuity Assessment once a calendar quarter and convert your spending into earning every time you shop.
  • Read your Market America Communications and share them with your organization.
  • Maintain a minimum of 10 repeat customers and exceed 500 BV each month in retail sales and personal use.
  • Implement Base Ten, 7 Strong with every new Unfranchise Business Partner in 4-6 months.
  • Become an active Proponent and Component of your area Global Meeting Training Seminar System (GMTSS).
  • Attend the Market America Major Events, International Convention and World Conference.
  • Show the Plan – do two evaluations per week and implement the “No Decision Close.”
  • Master your Unfranchise Management System (UFMS).
  • Become a Master Unfranchise Owner and requalify three out of four calendar quarters each year.

2. Focus on two habits at a time. Why two? In life, things come at you in all directions and creating new impactful habits should be no different.

3. Commit to focus on these two habits for a minimum of 30 days. I recommend you write out the habits you have selected and connect them to an existing habit. Whether its after you brush your teeth or with your morning coffee, read the habits you are currently focusing on. Connect the new habits with anything that you can do automatically each and every day.

4. Recognize each time you implement the new habit. It can be as simple as putting 10 pennies in your pocket and with each time you implement the new habit, you take one penny and put it in the other pocket. This will be an action that supports accountability to your commitment to establish these new habits and measure how you throughout the day.

5. Make a plan for the tough times of the day when distractions are at an all time high. How will you re-center your thinking back to the new habits.

6. Reward yourself when you successfully complete a day complying to the new habits you’ve set for yourself. It does not have to be extravagant, but it should be celebrated.

7. Make your habits a part of who you are. Integrate these habits into your team, driving home  the importance of each one.


While this is not all that difficult, it does takes discipline to implement your new habits. If you are really focused on implementing these new habits, then you will do what needs to be done to achieve your goals. Remember to Stay Focused and Stay the Course.